{"name":"Aztec","source":"https://aztec.network/brand","mcp":"https://aztec.network/mcp","download":"https://aztec.network/brand/aztec-brand-assets.zip","logos":[{"mark":"symbol","version":"gradient","name":"Symbol, gradient","for":"Any surface, light or dark. The default symbol.","svg":"https://aztec.network/brand/logo/aztec-symbol.svg","png":"https://aztec.network/brand/logo/aztec-symbol.png"},{"mark":"symbol","version":"ink","name":"Symbol, ink","for":"One-colour use on light surfaces.","svg":"https://aztec.network/brand/logo/aztec-symbol-ink.svg","png":"https://aztec.network/brand/logo/aztec-symbol-ink.png"},{"mark":"symbol","version":"paper","name":"Symbol, paper","for":"One-colour use on dark surfaces and on the brand pictures, over an ink scrim.","svg":"https://aztec.network/brand/logo/aztec-symbol-paper.svg","png":"https://aztec.network/brand/logo/aztec-symbol-paper.png"},{"mark":"wordmark","version":"ink","name":"Wordmark, ink","for":"Light surfaces such as paper backgrounds. Not for the pictures.","svg":"https://aztec.network/brand/logo/aztec-wordmark-ink.svg","png":"https://aztec.network/brand/logo/aztec-wordmark-ink.png"},{"mark":"wordmark","version":"paper","name":"Wordmark, paper","for":"Dark surfaces, and the brand pictures over an ink scrim. The default on any picture.","svg":"https://aztec.network/brand/logo/aztec-wordmark-paper.svg","png":"https://aztec.network/brand/logo/aztec-wordmark-paper.png"}],"logoRules":[{"title":"As supplied","text":"On plain surfaces the symbol keeps its gradient on light and dark. The wordmark is ink on light surfaces and paper on dark."},{"title":"Apart","text":"The symbol and the wordmark are separate assets for separate places. They are never set together as one lockup."},{"title":"With room","text":"Keep other elements well clear of them on every side, and never smaller than 60px wide on screen or 20mm in print."},{"title":"Unchanged","text":"No other colours, no outlines, shadows or effects, and no stretching, rotating, or type set inside them."},{"title":"Over imagery","text":"The symbol and the wordmark go on pictures in paper (white), over an ink scrim so they stay legible."}],"compositionRules":[{"title":"Light on pictures","text":"On the brand pictures, use the paper (white) logo and paper type. That is the default for every picture."},{"title":"Darken to read","text":"Lay an ink scrim over the picture where the logo or type sits, as the site's page headers do: ink at 20% to 60% opacity, stronger under small type. The picture list says how much each corner of each picture needs."},{"title":"Ink on light surfaces","text":"The ink (dark) logo and ink type are for light surfaces such as paper backgrounds, not for the pictures."},{"title":"Logo colours fixed","text":"Use the logo files as supplied. Never recolour the logo, add effects to it, or redraw it."},{"title":"Canonical colours only","text":"Use paper, ink and lime, with the tints and greys for quieter surfaces. No other colours."},{"title":"Lime is a fill","text":"Lime is for fills, highlights and the lit state. Never set lime type on paper, which cannot be read; ink on lime and lime on ink both read well."},{"title":"Brand imagery","text":"Use the brand pictures rather than other photographs, and do not regrade or recolour them. Crop them to fit the piece."}],"colours":[{"name":"Paper","token":"White 500","hex":"#FFF9F2","core":true,"role":"Light surfaces and page backgrounds; type and the logo on dark surfaces.","rgb":"255, 249, 242"},{"name":"Ink","token":"Black 500","hex":"#141900","core":true,"role":"Type and the logo on light surfaces; dark surfaces.","rgb":"20, 25, 0"},{"name":"Lime","token":"Green 500","hex":"#C8FA00","core":true,"role":"The accent and the lit state: fills, highlights, buttons. Never type on paper.","rgb":"200, 250, 0"},{"name":"Lime tint","token":"Green 50","hex":"#FAFFE6","role":"A quiet lime surface.","rgb":"250, 255, 230"},{"name":"Grey 50","token":"Black 50","hex":"#E8E8E6","role":"A supporting tone for quiet surfaces and dividers.","rgb":"232, 232, 230"},{"name":"Grey 100","token":"Black 100","hex":"#B6B8B0","role":"A supporting tone.","rgb":"182, 184, 176"},{"name":"Grey 200","token":"Black 200","hex":"#93958A","role":"A supporting tone.","rgb":"147, 149, 138"},{"name":"Grey 300","token":"Black 300","hex":"#626554","role":"A supporting tone, dark enough for secondary type on paper.","rgb":"98, 101, 84"}],"contrast":[{"pair":"Ink on Paper","ratio":17.18,"reads":"Reads as text"},{"pair":"Lime on Ink","ratio":14.66,"reads":"Reads as text"},{"pair":"Ink on Lime","ratio":14.66,"reads":"Reads as text"},{"pair":"Lime on Paper","ratio":1.17,"reads":"Does not read"},{"pair":"Grey 300 on Paper","ratio":5.72,"reads":"Reads as text"}],"typefaces":[{"name":"ABC Arizona Text","role":"Display","styles":"Regular and Italic","setting":"Line height 0.95, tracking −5%.","foundry":{"label":"Dinamo","href":"https://abcdinamo.com/typefaces/arizona"},"standIn":"Martel","standInURL":"https://fonts.google.com/specimen/Martel"},{"name":"ABC Oracle","role":"Text and labels","styles":"Book","setting":"Text: line height 1.2, tracking −3%. Labels: capitals, tracking +10%.","foundry":{"label":"Dinamo","href":"https://abcdinamo.com/typefaces/oracle"},"standIn":"Geist","standInURL":"https://fonts.google.com/specimen/Geist"}],"imagery":[{"id":"wild-horses","title":"Wild horses","alt":"Wild horses running below misty mountains, washed in turquoise and violet","note":"First screen of Governance.","width":1586,"height":992,"size":"355 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KB","full":"https://aztec.network/brand/imagery/aztec-wildebeest-2.jpg","preview800":"https://aztec.network/brand/imagery/aztec-wildebeest-2-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-wildebeest-2-1600.webp","logoByRegion":{"top-left":{"unaided":2.2,"scrimForLogo":20,"scrimForType":40},"top-right":{"unaided":3.6,"scrimForLogo":0,"scrimForType":15},"centre":{"unaided":2.1,"scrimForLogo":20,"scrimForType":40},"bottom-left":{"unaided":1.8,"scrimForLogo":30,"scrimForType":45},"bottom-right":{"unaided":1.7,"scrimForLogo":30,"scrimForType":50}}},{"id":"leaping-whale","title":"Leaping whale","alt":"A humpback whale leaping clear of the sea, in blue on lime","note":"First screen of Smart contracts.","width":1440,"height":913,"size":"318 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MB","full":"https://aztec.network/brand/imagery/aztec-birds-and-aloes.jpg","preview800":"https://aztec.network/brand/imagery/aztec-birds-and-aloes-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-birds-and-aloes-1600.webp","logoByRegion":{"top-left":{"unaided":2.3,"scrimForLogo":15,"scrimForType":35},"top-right":{"unaided":2.7,"scrimForLogo":10,"scrimForType":30},"centre":{"unaided":2.7,"scrimForLogo":10,"scrimForType":30},"bottom-left":{"unaided":2.8,"scrimForLogo":5,"scrimForType":30},"bottom-right":{"unaided":2.8,"scrimForLogo":5,"scrimForType":30}}},{"id":"oryx","title":"Oryx","alt":"Two oryx locking horns in a cloud of red dust","note":"First screen of Token utility.","width":1440,"height":913,"size":"437 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KB","full":"https://aztec.network/brand/imagery/aztec-stampede.jpg","preview800":"https://aztec.network/brand/imagery/aztec-stampede-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-stampede-1600.webp","logoByRegion":{"top-left":{"unaided":2.8,"scrimForLogo":5,"scrimForType":30},"top-right":{"unaided":3.3,"scrimForLogo":0,"scrimForType":20},"centre":{"unaided":2.7,"scrimForLogo":10,"scrimForType":30},"bottom-left":{"unaided":2.7,"scrimForLogo":10,"scrimForType":30},"bottom-right":{"unaided":2.7,"scrimForLogo":10,"scrimForType":30}}},{"id":"bull","title":"Bull","alt":"A bull charging through dust, in navy on lime","note":"First screen of Roadmap.","width":1440,"height":913,"size":"363 KB","full":"https://aztec.network/brand/imagery/aztec-bull.jpg","preview800":"https://aztec.network/brand/imagery/aztec-bull-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-bull-1600.webp","logoByRegion":{"top-left":{"unaided":2.1,"scrimForLogo":20,"scrimForType":40},"top-right":{"unaided":2.3,"scrimForLogo":20,"scrimForType":40},"centre":{"unaided":6.4,"scrimForLogo":0,"scrimForType":0},"bottom-left":{"unaided":2.4,"scrimForLogo":15,"scrimForType":35},"bottom-right":{"unaided":2.7,"scrimForLogo":10,"scrimForType":30}}},{"id":"surfacing-whale","title":"Surfacing whale","alt":"A humpback whale surfacing, seen half above and half below the water, in turquoise and navy","note":"First screen of Research.","width":1440,"height":913,"size":"408 KB","full":"https://aztec.network/brand/imagery/aztec-surfacing-whale.jpg","preview800":"https://aztec.network/brand/imagery/aztec-surfacing-whale-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-surfacing-whale-1600.webp","logoByRegion":{"top-left":{"unaided":2,"scrimForLogo":25,"scrimForType":40},"top-right":{"unaided":1.9,"scrimForLogo":25,"scrimForType":45},"centre":{"unaided":3.5,"scrimForLogo":0,"scrimForType":20},"bottom-left":{"unaided":5.5,"scrimForLogo":0,"scrimForType":0},"bottom-right":{"unaided":7,"scrimForLogo":0,"scrimForType":0}}},{"id":"zebras","title":"Zebras","alt":"Zebras running across grassland, seen from above, in lime and violet","note":"First screen of Compare.","width":4096,"height":2731,"size":"4.8 MB","full":"https://aztec.network/brand/imagery/aztec-zebras.jpg","preview800":"https://aztec.network/brand/imagery/aztec-zebras-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-zebras-1600.webp","logoByRegion":{"top-left":{"unaided":3.3,"scrimForLogo":0,"scrimForType":20},"top-right":{"unaided":2.7,"scrimForLogo":10,"scrimForType":30},"centre":{"unaided":1.8,"scrimForLogo":30,"scrimForType":45},"bottom-left":{"unaided":1.7,"scrimForLogo":30,"scrimForType":50},"bottom-right":{"unaided":2,"scrimForLogo":25,"scrimForType":40}}},{"id":"eagles","title":"Eagles","alt":"Two eagles grappling in the air, on turquoise","note":"First screen of each comparison.","width":1440,"height":914,"size":"396 KB","full":"https://aztec.network/brand/imagery/aztec-eagles.jpg","preview800":"https://aztec.network/brand/imagery/aztec-eagles-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-eagles-1600.webp","logoByRegion":{"top-left":{"unaided":2,"scrimForLogo":25,"scrimForType":45},"top-right":{"unaided":2,"scrimForLogo":25,"scrimForType":40},"centre":{"unaided":3.1,"scrimForLogo":0,"scrimForType":25},"bottom-left":{"unaided":2.1,"scrimForLogo":20,"scrimForType":40},"bottom-right":{"unaided":2.5,"scrimForLogo":15,"scrimForType":35}}},{"id":"sparring-zebras","title":"Sparring zebras","alt":"Two zebras rearing and sparring in dust, in turquoise and white","note":"First screen of Brand and Network status.","width":4096,"height":2731,"size":"4.0 MB","full":"https://aztec.network/brand/imagery/aztec-sparring-zebras.jpg","preview800":"https://aztec.network/brand/imagery/aztec-sparring-zebras-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-sparring-zebras-1600.webp","logoByRegion":{"top-left":{"unaided":2,"scrimForLogo":25,"scrimForType":45},"top-right":{"unaided":1.5,"scrimForLogo":35,"scrimForType":50},"centre":{"unaided":1.5,"scrimForLogo":35,"scrimForType":50},"bottom-left":{"unaided":1.5,"scrimForLogo":35,"scrimForType":50},"bottom-right":{"unaided":1.4,"scrimForLogo":35,"scrimForType":55}}},{"id":"herd","title":"Herd","alt":"A herd of horses, washed in orange and lilac","note":"Behind the glass cards on the inner pages.","width":4096,"height":2731,"size":"6.9 MB","full":"https://aztec.network/brand/imagery/aztec-herd.jpg","preview800":"https://aztec.network/brand/imagery/aztec-herd-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-herd-1600.webp","logoByRegion":{"top-left":{"unaided":2.9,"scrimForLogo":5,"scrimForType":25},"top-right":{"unaided":3.2,"scrimForLogo":0,"scrimForType":25},"centre":{"unaided":2.2,"scrimForLogo":20,"scrimForType":40},"bottom-left":{"unaided":3,"scrimForLogo":0,"scrimForType":25},"bottom-right":{"unaided":3.2,"scrimForLogo":0,"scrimForType":20}}},{"id":"pelicans","title":"Pelicans","alt":"Pelicans taking off, washed in lime and violet","note":"The symbol’s own backdrop in the brand file.","width":4096,"height":2731,"size":"1.6 MB","full":"https://aztec.network/brand/imagery/aztec-pelicans.jpg","preview800":"https://aztec.network/brand/imagery/aztec-pelicans-800.webp","preview1600":"https://aztec.network/brand/imagery/aztec-pelicans-1600.webp","logoByRegion":{"top-left":{"unaided":1.4,"scrimForLogo":40,"scrimForType":55},"top-right":{"unaided":1.8,"scrimForLogo":30,"scrimForType":45},"centre":{"unaided":1.6,"scrimForLogo":35,"scrimForType":50},"bottom-left":{"unaided":1.4,"scrimForLogo":40,"scrimForType":55},"bottom-right":{"unaided":1.3,"scrimForLogo":40,"scrimForType":55}}}]}