Brand
Brand assets, ready to use.
The symbol, the wordmark, the colours, the type, and the imagery, with how to use them.
Two marks, used apart.
The symbol and the wordmark are separate assets for separate places. Each comes as an SVG and a PNG, for light and for dark.
Symbol
Wordmark
- As supplied
The symbol keeps its gradient on light and dark. The wordmark is ink on light surfaces and paper on dark.
- Apart
The symbol and the wordmark are separate assets for separate places. They are never set together as one lockup.
- With room
Keep other elements well clear of them on every side, and never smaller than 60px wide on screen or 20mm in print.
- Unchanged
No other colours, no outlines, shadows or effects, and no stretching, rotating, or type set inside them.
- Over imagery
The symbol sits in a frosted disc, so it stays legible on any picture.
Three colours, and their tints.
Paper and ink carry everything. Lime is the one accent: the lit state, the arrow, the line that matters. Press a colour to copy it.
Two typefaces, one for each job.
A serif for the lines people remember, a grotesk for everything they read. Both are licensed, so neither is in the pack.
Freedom to move unseen.
- Typeface
- ABC Arizona Text, Regular and Italic
- Role
- Display
- Setting
- Line height 0.95, tracking −5%.
- Licence
- Dinamo
- Stand-in
- Martel, open source
Privacy shouldn’t depend on permission. Build and deploy private apps to a decentralized, unstoppable network.Build freely · Stay private
- Typeface
- ABC Oracle, Book
- Role
- Text and labels
- Setting
- Text: line height 1.2, tracking −3%. Labels: capitals, tracking +10%.
- Licence
- Dinamo
- Stand-in
- Geist, open source
Pictures, pushed into the palette.
Photography taken to one colour family, with grain and the ASCII texture over it. Use the files as supplied, with no further filters. More are on the way.
Wild horses
First screen of Governance.
Wildebeest
First screen of Blockchain.
Leaping whale
First screen of Smart contracts.
Birds in flight
First screen of Noir.
Birds and aloes
First screen of Apps.
Oryx
First screen of Token utility.
Stampede
First screen of Where to buy.
Bull
First screen of Roadmap.
Surfacing whale
First screen of Research.
Zebras
First screen of Compare.
Eagles
First screen of each comparison.
Sparring zebras
First screen of Brand and Network status.
Herd
Behind the glass cards on the inner pages.
Pelicans
The symbol’s own backdrop in the brand file.
The names, and what they mean.
For anyone writing about Aztec. The network, the Foundation, Aztec Labs, Noir, and the token are five different things.
- Aztec Network
- The leading platform for unstoppable private apps: a decentralized Ethereum L2 where applications choose what is public and private, run by permissionless sequencers and provers.
- Aztec Foundation
- The publisher of this website.
- Aztec Labs
- A core contributor to the protocol and the original developer of Noir.
- Noir
- An open-source language for zero-knowledge programs with its own site and ecosystem. A project written in Noir does not necessarily run on Aztec Network.
- $AZTEC
- The network token: an ERC-20 on Ethereum used for fees, staking, and governance.