Brand

Brand assets, ready to use.

The symbol, the wordmark, the colours, the type, and the imagery, with how to use them.

Download everything Press contact

Three colours, and their tints.

Paper and ink carry everything. Lime is the one accent: the lit state, the arrow, the line that matters. Press a colour to copy it.

Two typefaces, one for each job.

A serif for the lines people remember, a grotesk for everything they read. Both are licensed, so neither is in the pack.

Freedom to move unseen.

Typeface
ABC Arizona Text, Regular and Italic
Role
Display
Setting
Line height 0.95, tracking −5%.
Licence
Dinamo
Stand-in
Martel, open source

Privacy shouldn’t depend on permission. Build and deploy private apps to a decentralized, unstoppable network.Build freely · Stay private

Typeface
ABC Oracle, Book
Role
Text and labels
Setting
Text: line height 1.2, tracking −3%. Labels: capitals, tracking +10%.
Licence
Dinamo
Stand-in
Geist, open source

Pictures, pushed into the palette.

Photography taken to one colour family, with grain and the ASCII texture over it. Use the files as supplied, with no further filters. More are on the way.

Wild horses running below misty mountains, washed in turquoise and violet

Wild horses

First screen of Governance.

JPEG · 1586 × 992 · 355 KB
Wildebeest seen from above through dust, washed in sky blue, pink and yellow

Wildebeest

First screen of Blockchain.

JPEG · 1536 × 1024 · 449 KB
A humpback whale leaping clear of the sea, in blue on lime

Leaping whale

First screen of Smart contracts.

JPEG · 1440 × 913 · 318 KB
Small birds taking off from a branch, in lime and blue on grey

Birds in flight

First screen of Noir.

JPEG · 1440 × 913 · 366 KB
Birds flying among flowering aloes, washed in orange and lilac

Birds and aloes

First screen of Apps.

JPEG · 4096 × 2731 · 4.5 MB
Two oryx locking horns in a cloud of red dust

Oryx

First screen of Token utility.

JPEG · 1440 × 913 · 437 KB
Wildebeest charging down a riverbank through dust, washed in orange and lilac

Stampede

First screen of Where to buy.

JPEG · 1440 × 912 · 441 KB
A bull charging through dust, in navy on lime

Bull

First screen of Roadmap.

JPEG · 1440 × 913 · 363 KB
A humpback whale surfacing, seen half above and half below the water, in turquoise and navy

Surfacing whale

First screen of Research.

JPEG · 1440 × 913 · 408 KB
Zebras running across grassland, seen from above, in lime and violet

Zebras

First screen of Compare.

JPEG · 4096 × 2731 · 4.8 MB
Two eagles grappling in the air, on turquoise

Eagles

First screen of each comparison.

JPEG · 1440 × 914 · 396 KB
Two zebras rearing and sparring in dust, in turquoise and white

Sparring zebras

First screen of Brand and Network status.

JPEG · 4096 × 2731 · 4.0 MB
A herd of horses, washed in orange and lilac

Herd

Behind the glass cards on the inner pages.

JPEG · 4096 × 2731 · 6.9 MB
Pelicans taking off, washed in lime and violet

Pelicans

The symbol’s own backdrop in the brand file.

JPEG · 4096 × 2731 · 1.6 MB

The names, and what they mean.

For anyone writing about Aztec. The network, the Foundation, Aztec Labs, Noir, and the token are five different things.

Aztec Network
The leading platform for unstoppable private apps: a decentralized Ethereum L2 where applications choose what is public and private, run by permissionless sequencers and provers.
Aztec Foundation
The publisher of this website.
Aztec Labs
A core contributor to the protocol and the original developer of Noir.
Noir
An open-source language for zero-knowledge programs with its own site and ecosystem. A project written in Noir does not necessarily run on Aztec Network.
$AZTEC
The network token: an ERC-20 on Ethereum used for fees, staking, and governance.

One address, for any AI tool.

Connect your AI assistant once, for every project, and ask it for the right logo, the colours, the type and the pictures, with the rules for using them. Public and read-only, with no sign-in.

MCP server: https://aztec.network/mcp

The same as JSON
  • Claude Code

    Run this once. User scope makes it available in every project.

    claude mcp add --scope user --transport http aztec-brand https://aztec.network/mcp
  • Codex

    Run this once. It is saved to ~/.codex/config.toml, for every project.

    codex mcp add aztec-brand --url https://aztec.network/mcp
  • Cursor

    Add it to ~/.cursor/mcp.json, the global file, so every project has it.

    {
  "mcpServers": {
    "aztec-brand": {
      "url": "https://aztec.network/mcp"
    }
  }
}
  • Claude

    Open Customize, then Connectors, and add a custom connector with this address. It is then there in every chat and project. On Team and Enterprise plans, an owner adds it for everyone.

  • ChatGPT

    Turn on developer mode in settings, then create a connector under Apps and Connectors with this address and no authentication. It applies to your whole account.

  • VS Code

    Run this once. It adds the server to your user profile, for every workspace.

    code --add-mcp '{"name":"aztec-brand","type":"http","url":"https://aztec.network/mcp"}'

Then ask it, for example:

  • “Which Aztec logo goes on the leaping whale picture?”
  • “Give me Aztec’s colours as CSS variables.”
  • “Lay out a 1200 × 630 social card on brand, with a brand picture and the right logo.”

Writing about Aztec?

Contact the press team Download everything